Brian McFadden, executive director of the Ellicottville Chamber of Commerce, challenged students taking Dr. Michael Russell's Contemporary Marketing Strategy class to help with the marketing and communications plans to promote the event.
McFadden stated, "Through [the student's] contacts and research, they would find buisness leaders and what charities their companies tended to sponsor. It would have taken us (the Chamber) two or three years to get the list they provided."
Krista Flanagan, marketing director for Centurion Cycling, said "Having the opportunity to engage [the MBA students] in our efforts to market Centurion Ellicottville and build plans for engaging companies, nonprofit organizations and other entities is Western New York was very beneficial." She continued, mentioning their high level of energy and enthusiasm, along with their work ethic and output.
Participating students were:
For more information on the event, click here.