Published March 6, 2012
Zippo Manufacturing Company, maker of the legendary lighter synonymous with surefire performance, has joined their Outdoor line of products with the Cabela's Masters Walleye Circuit as an Official Sponsor for the 2012 tournament season.
"Our anglers and staff are proud to welcome the Zippo Outdoor division to the Cabela's MWC family," said Executive Director Dan Johnson. "Their rugged products are a perfect fit for our hard-fishing competitors, as well as the legions of fans following them in our television, print and digital spaces."
In 2012, Zippo marks its 80th anniversary as one of the world's most recognized brands. Based in Bradford, Pennsylvania, Zippo markets in more than 160 countries and is on track to produce its 500 millionth windproof lighter in 2012, each backed by an unparalleled lifetime guarantee.
In addition to its iconic windproof lighter, Zippo's diverse product line includes lighter accessories; butane candle lighters; watches, fragrance and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts in the Zippo Outdoor line. Even the coldest, wettest conditions are no match for Zippo Outdoor products. From the simple compressed cedar Campfire Starter to the award-winning Hand Warmer to the Emergency Fire Starter Kit, Zippo has what outdoor enthusiasts need to keep warm and safe. For details, visit Zippo.com.
Founded in 1984, the Cabela's MWC is the oldest team tournament circuit in the walleye world. It has a rich history of intense competition on top destinations, plus youth outreach and a lasting legacy of conservation that includes more than $300,000 in donations to fisheries projects in states where its tournaments are held.
Open to diehard anglers from all walks of life, the 2012 Cabela's MWC trail includes nine qualifiers spread across six states in the Walleye Belt from Colorado to Ohio. Teams showcase their skills-and sponsor products-at world-class venues such as the Detroit, Illinois, Mississippi and St. Mary's rivers, plus Lake Erie, Mille Lacs, Winnebago, Oahe and more.
Along with the experiential marketing opportunities of personally reaching thousands of ultra-avid walleye anglers and fans along the tournament trail, Zippo and other Circuit sponsors tap the marketing power of Cabela's MWC parent company, North American Media Group. Brand-building assets available to Circuit sponsors include the 3.2 million readers of North American Fisherman magazine, 400,000 members of the North American Fishing Club, 160,000 e-newsletter subscribers, 50,000 Facebook fans, and national television exposure through MWC TV on the NBC Sports Network.
Cabela's MWC sponsors also enjoy a variety of additional activation options. "Zippo is capitalizing on family outreach for its outdoor brand at our fishing clinics, as well as extensive television promotions-watch for the Zippo-wrapped Ranger on NBC Sports this season!" said Johnson. "They're also excited about leveraging our video and photo production assets to enhance their marketing libraries."
Cabela's, the World's Foremost Outfitter for hunting, fishing and outdoor gear, is entering its 11th season as title sponsor of the MWC. Official sponsors include: Berkley Gulp!, Ranger Boats, Mercury Marine, MotorGuide, Lowrance, Zippo, NBC Sports Television Network and the North American Fishing Club. Associate Sponsors include: Berkley Trilene, Okuma, O2 Marine Technologies, Reflections, The Walleye Federation and RPM Outdoor Sports. For more information, call (877) 893-7947, email firstname.lastname@example.org, or visit www.masterswalleyecircuit.com.